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▲ CHATGPT SEARCH HITS 9.4% OF U.S. SESSIONS ◆ GOOGLE AI MODE EXPANDS TO 40 LANGUAGES ◆ LLMS.TXT ADOPTION PASSES 12% OF TOP-10K SITES ◆ PERPLEXITY PUBLISHER PROGRAM 2.0 ANNOUNCED ◆ ▲ CHATGPT SEARCH HITS 9.4% OF U.S. SESSIONS ◆ GOOGLE AI MODE EXPANDS TO 40 LANGUAGES ◆ LLMS.TXT ADOPTION PASSES 12% OF TOP-10K SITES ◆ PERPLEXITY PUBLISHER PROGRAM 2.0 ANNOUNCED ◆
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Editorial illustration: a scatter field of small marks organising into three bands of density RESEARCH • 11 min read The 200-brand citation study: who answer engines actually trust We tracked 200 brands across four engines for 90 days. The winners share three structural habits. Aug 15, 2026 Editorial illustration: an answer panel split by a sponsored block wedged above an earned block GOOGLE • 6 min read AI Mode ads are here. What it means for organic citations Sponsored answers change the economics of the answer box, and open a gap for earned citations. Aug 15, 2026 Editorial illustration: a document outline built from connected nodes instead of lines of text PLAYBOOK • 8 min read The entity-first content brief: a template that wins citations Stop writing for keywords. A fill-in-the-blank brief structure built for passage retrieval. Aug 14, 2026 Editorial illustration: one small solid shape outranking a receding row of much larger pale shapes CASE STUDY • 9 min read How a 40-person SaaS became ChatGPT's default answer in its category No domain authority to speak of. One comparison page cited in 61% of category queries. Aug 14, 2026 Editorial illustration: an original document rising through a stack of copies to the top ANTHROPIC • 5 min read Claude's new browsing citations favor primary sources - hard Original data and first-party research now outrank aggregators by a wide margin. Aug 13, 2026 Editorial illustration: an org chart where one box drops beneath another OPINION • 4 min read SEO isn't dead. It just reports to AEO now The org-chart argument: why answer engine visibility should own the search budget. Aug 13, 2026
9.4%CHATGPT SHARE OF U.S. SEARCH
+31%AI MODE QUERY GROWTH, QOQ
12.3%TOP-10K SITES SERVING LLMS.TXT
48K+PRACTITIONERS READING DAILY